Case Study: Perfect Petzzz

The Challenge

Perfect Petzzz faced stagnant sales and struggled with PPC campaigns and gaining impressions, despite offering a unique product that simulates real pet ownership without the associated hassle and expense.

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Seller Interactive’s Approach

Initial Assessment & Strategy

Upon partnering with Perfect Petzzz in late 2020, Seller Interactive conducted a thorough audit of the brand's existing Amazon listings and PPC campaigns. The primary focus was to optimize listings and incorporate specific, targeted keywords to attract the right audience.

Key Strategies Implemented

Keyword Optimization: Introduced targeted keywords such as "life-like stuffed interactive plush toy," "electronic pet,"companion pet cat," and "100% handcrafted synthetic fur."

Inventory Management: Established robust inventory planning procedures to meet increasing demand.

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PPC Strategy

The Seller Interactive team revamped Perfect Petzzz’s PPC strategy to drive targeted traffic and improve sales efficiency.

Sponsored Product Campaigns

Launched new campaigns with optimized keywords to target specific customer segments.

Continuous Optimization

Conducted weekly campaign reviews to identify and eliminate underperforming keywords, ensuring ad spend efficiency.

Daily Bid Monitoring

Implemented daily bid adjustments to maximize ROI and prevent overspending on low-performing keywords.

Launching New Campaigns & ASINs

Regularly introduced new ASINs and campaigns based on top organic keyword research to keep the brand competitive.

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Sales Growth

• 2020 Performance: $500,000 in sales.
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• 2021 Performance: Surpassed initial targets with $582,000 in sales by mid-year, ultimately driving $600,000 before year-end.
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• 2022 Performance: Achieved a 12.4% increase with $562,183.95 in sales for 2021. In the first 5.5 months of 2022 alone, the brand made $522,801.94, nearly surpassing their total 2021 sales.

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PPC Campaign Success

Early Summer 2022 Campaigns

• Generated $4,514.50 with an ACOS of 17.10%.
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• Generated $1,992.35 with an ACOS of 23.34%.

Continuous Optimization

Daily bid monitoring eliminated low-performing keywords and ensured ad spending remained efficient.

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